test3.jpg

PRATTS


PRATTS BREWERY

BRANDING/ILLUSTRATION.

I was contacted to do a branding project for a microbrewery based in Louisiana, called Pratts. The client wanted a red stag logo, with an American flag draped over its antlers, drawn in similar style to one of my previous projects, the Serengeti Giraffe.

I quickly sketched up a few different deer in different positions, different age, antler shape etc. From there we narrowed it down to specific head shots and angles, then adding a flag and finally some hand drawn font/word marks. I also retraced the logo in illustrator and cleaned up a vector version for branding/print purposes,

Drawn Summer 2013. Released TBD

Design Direction and design work was done on a freelance basis.

Stage 1: Stag sketch exploration

Stage 2: Stag head exploration

Stage 3: Final Finetip composition of head and flag

Stag1.jpg
Stag2.jpg

Stage 4: Hand drawn logo/branding exploration for composition

Stage 5: Digital Photoshop composition

Stage 6: Beer bottle mock-up ideation

Beerinarow.jpg
Beerinarow1.jpg