I was contacted to do a branding project for a microbrewery based in Louisiana, called Pratts. The client wanted a red stag logo, with an American flag draped over its antlers, drawn in similar style to one of my previous projects, the Serengeti Giraffe.
I quickly sketched up a few different deer in different positions, different age, antler shape etc. From there we narrowed it down to specific head shots and angles, then adding a flag and finally some hand drawn font/word marks. I also retraced the logo in illustrator and cleaned up a vector version for branding/print purposes,
Drawn Summer 2013. Released TBD
Design Direction and design work was done on a freelance basis.
Stage 1: Stag sketch exploration
Stage 2: Stag head exploration
Stage 3: Final Finetip composition of head and flag
Stage 4: Hand drawn logo/branding exploration for composition
Stage 5: Digital Photoshop composition
Stage 6: Beer bottle mock-up ideation