This is one of those projects that went through all the design phases, but never made it to production. There’s been a few of these throughout my freelance career, and I never found out as to why this didn’t make it. The communication between the client and I during the job was continuous and good, but in the end I guess it got shelved. Projects get shelved all the time. Managers change their minds. Companies change directions with products that you sometimes put your blood, sweat, and tears into.
I definitely don’t take it personally, and almost always make it a habit of NOT overselling and under-delivering on a project. Although this project never made it and it sucks — it happens, and you move on and learn from it.