PROJECT

I was contacted to do a branding project for a microbrewery based in Louisiana, called Pratts. The client wanted a red stag logo, with an American flag draped over its antlers, drawn in similar style to one of my previous projects, the Serengeti Giraffe.

PROCESS: I quickly sketched up a few different deer in different positions, different age, antler shape etc. From there we narrowed it down to specific head shots and angles, then adding a flag and finally some hand drawn font/word marks. I also retraced the logo in illustrator and cleaned up a vector version for branding/print purposes,

DESIGNWORK: Sketch ideation, digital composition and logo/branding.

Stage 1: Stag sketch exploration

Stage 2: HEAD SKETCHES

Stage 3: FINAL FINETIP COMPOSITION

Stage 4: HAND DRAWN LOGO/BRANDING EXPLORATION

Stage 5: DIGITAL PHOTOSHOP COMPOSITION

Stage 5-1: BEER LABEL MOCK-UP (SUGGESTION)