The LIL' BUDDY cooler has been a staple in the Burton BYO bag program, and I was given the opportunity to redesign and update an already big seller. I couldn't deviate too far from the previous design but wanted to bring a little more room to pack more beverages and ice for those all day events
"You’ll always have a friend with the Burton Lil Buddy. Whether lurking at the beach, behind the corner store, or the resort parking lot, your Lil Buddy will always be full of good times and bright ideas. With room for a 12-pack plus ice, and accessory pockets for all the necessities, kicking back has never been cooler." - Burton
DESIGNWORK: Lead product design from sketch ideation, trim design, technical drawings and color/material applications.
Sketch and development
BURTON put two professional beverage analysts to the test the LIL' BUDDY BYO cooler bag at Burton’s top secret R&D laboratory in the middle of Lake Champlain. This, ladies and gentlemen, is science at its finest.