PROJECT

Aside from doing the complete glove collection for Burton over the last 7 years, I was tasked with designing bags for Fall/Winter 14/15 collection. BRTN is their elevated street style brand, and they wanted an over sized minimal tote bag, with high attention to small details. All trims were custom made for this unisex bag, with a durable polyspun polyester construction. 

DESIGNWORK: Lead product design from sketch ideation, trim design, technical drawings and color/material applications.


BRTN line stands out as premium basics inspired by urban culture, cobblestone lined streets, rusted warehouses and industrial parkways. The tote bag was designed to represent genuine authenticity and style, with focus on premium details and functionality.

Product Segmentation

Design Direction

 

Sketch Exploration

2D Design Views

Design Features


1.  Padded laptop compartment (20”x11”x1.5”)

2.  Heavy Polyester construction

3.  Exterior accessory stash pocket

4.  Custom designed Hook-Down trims

5.  Two Internal slip pockets

6.  Adjustable shoulder strap

7.  Laser cut and welded fabric loops

8.  Velcro wrapped shoulder pad

9.  Nylon Carry handles 

10.  Custom designed T-bar strap attachment


Color Exploration

BRTN TOTE

DISTINCTIVE DESIGN MEETS FUNCTIONAL PERFORMANCE WITH SLEEK LINES AND UNIQUE TRIMS.

Minimal design and high focus on details and trims, the BRTN capsule tote bag finds a good balance between “premium” and “basic”. Based on a no-bull genuine authenticity style, the over-sized tote bag is inspired by the urban culture, but told through a Burton lens.